What's New For

Since the beginning of 2024, six new district formations or renewals have been completed in the following locations:

101st District
Renewal of the Downtown Tracy BID, Central Valley, CA – August 2025

100th District
Renewal of the Laurel District BID, Oakland, CA – June 2025

99th District
Renewal of the Lincoln Heights Industrial Zone BID, Los Angeles, CA – June 2025

98th District
Formation of the Downtown Santa Barbara BID, CA – June 2024

97th District
Formation of the Downtown Manteca BID, Central Valley, CA – June 2024

96th District
Formation of the Downtown Sausalito BID, CA – July 2024

Collectively, the districts formed by New City America have generated over $125 million in special benefit revenues as of the end of 2025.

With over $9 million in annual revenues generated to fund special benefit services, New City America manages several districts across California, including:

• Ballpark District / Padres Ballpark, Downtown San Diego – Established July 2025

• Downtown El Cajon, CA – Management assumed March 2025

• East Village Association, Downtown San Diego – Management assumed November 2022

• Downtown Chula Vista, CA – Management assumed August 2021

• Downtown Hayward, CA – Management assumed 2019

• Lincoln Heights Industrial Zone, Los Angeles, CA – Management assumed 2000

• Little Italy District, Downtown San Diego – Management assumed 1997

With a dedicated team of 18 employees working across these communities, New City America is recognized as one of the leading Business Improvement District (BID) and Community Benefit District (CBD) management firms in the United States today.

Recently, New City America has provided contracted consulting services for the following districts:

• Waikiki BID – Conducted an audit of clean and safe services (October–November 2024).

• Lincoln Heights Benefit Association (BID) – Provided consulting on hiring a new Executive Director.

• Downtown Santa Barbara Community Benefit District – Assisted with establishing a management corporation and Board of Directors, and facilitated a contract with the City enabling the new management corporation to oversee the district (Fall–Winter 2024–2025).

• Downtown Manteca Community Benefit District – Supported the formation of a management corporation and Board of Directors, issued RFPs for services, and helped secure a contract with the City for service oversight.

• Monterey Park BID, CA – Conducted investigative consulting work.

New City America is proud to announce that it has been selected to lead a series of important Business Improvement District (BID) and Community Benefit District (CBD) projects across California. These new engagements showcase the organization’s continued leadership in helping communities thrive through strategic district planning, management, and renewal.

Projects include:

BID Investigations

• Downtown Fairfield (Fairfield, CA)

• Downtown Vacaville (Vacaville, CA)

• Little Saigons (Orange County, CA)

• Boyle Heights Industrial Zone (Los Angeles, CA)

BID Formation

• Downtown Escondido (Escondido, CA)

CBD Formation & Renewal

• Downtown El Cajon (El Cajon, CA)

• Downtown Chula Vista (Chula Vista, CA)

• Little Italy (San Diego, CA)

Tourism Improvement District Investigation

• Koz Pure (Rancho Cordova, CA)

Through these initiatives, New City America continues to drive stronger, cleaner, safer, and more vibrant districts that support local businesses, residents, and visitors alike.