New City Public Spaces (NCPS) is a division of New City America, Inc., a nationally recognized leader in forming, managing, and sustaining Business and Community Benefit Districts across the country. Building on decades of experience in urban revitalization and district management, NCPS was established to focus specifically on the creation, activation, and maintenance of engaging, people-centered public spaces. The demand for its services are growing quickly as we rebuild after the Pandemic.
At NCPS, we believe that vibrant public spaces are the heartbeat of successful communities. Just like events, banners, or logos, well-designed public spaces serve as powerful tools for marketing and branding—drawing people together and defining the character of a district. Guided by the principle that “people go where people go,” NCPS transforms public rights-of-way into destinations that attract residents, workers, and visitors alike.
Drawing from New City America’s proven expertise in managing assessment districts and activating urban spaces, NCPS provides a comprehensive suite of services that include:
- Public space research, design, and development
- Sidewalk sweeping and steam cleaning
- Graffiti removal and beautification programs
- Installation and maintenance of branded amenities such as trash receptacles and outdoor seating
- Landscaping and horticultural care
- Mapping and design of street-level infrastructure including trees, lighting, and amenities
- Fabrication and maintenance of unique street furnishings
Our work combines financing strategies, community planning, operational efficiency, and client engagement to deliver clean, safe, and dynamic environments. NCPS also oversees contractor management for maintenance, landscaping, and activation programs, ensuring seamless execution and consistent quality.
With deep roots in San Diego, NCPS and its parent company, New City America, have played a pivotal role in the revitalization of Little Italy, transforming it into one of the most successful urban neighborhoods and business districts in the United States. Our experience extends across downtowns, waterfronts, and mixed-use developments, where we manage everything from park maintenance to branding and tenant attraction.
Whether developing new parks, managing outdoor dining environments, or maintaining public amenities, New City Public Spaces delivers sustainable, well-branded environments that enhance community life and economic vitality.